Lead Generation: A Complete Guide for Beginners

Table of Content for Lead Generation Business:

Just imagine, you are sitting at a restra on your date, eagerly waiting for your girl. Suddenly, your phone rings and you rushed to pick it up, thinking of her only… and while picking it with “hello baby, where are you?” You heard,” Hey! May I talk to Mr. John, Are you interested in buying stuff from my store” How disgusting it is!

This is exactly what we are going to discuss here. if you are doing this interruption, that’s much much frustrating for the people you are contacting with, you are all mistaken. That’s killing your leads profoundly. In this case what you should do?

Let’s jump to inbound lead generation?

The most efficient way to save your organization from being that annoying, disturbing cold callers like above who is spoiling the dates. Let’s start by defining what is a lead. And we’ll cover, what lead generation is all about. And why inbound leads generation is so fruitful than buying leads like hell.

Let’s dive in…

The Basics of Lead Generation Business

Who is a Lead?

If you have purchased a mobile from an online store today. So, your next desire would be to purchase a good back cover for it. And tomorrow you got an email from the same store for a mobile cover with a good discount. That’s certainly making sense and sounds less intrusive.

In this way, that company shows value to his lead that ultimately leads to a successful deal.

What is Lead Generation?

Let me tell, you one instance

One day, I met a person who asked my profession, I certainly replied, ”I am a lead generator” he gave me a confused look. I smiled and tried to answer, ”I am a person who indulges in creating quality content to attract my audience, finally let them convert for purchase”

He grinned! and looked more satisfied. That’s exactly what lead generation is all about.

Why is Lead Generation Important?

It looks so true, when a guest come-ups to you and opens a ‘connect’ by showing organic interest in your industry. This flow becomes more real and accurate for your business.

Bend your eyeballs and grab where your leads actually exist.

How to Generate Leads?

Seeing the above diagram, it has become clear that Lead generation is highly connected to the inbound marketing approach. It’s time to jump into the steps of the Lead generation process:

• After clicking on the CTA, that visitor will be redirected to the landing page which will be a web page containing a form to capture the visitor’s information in exchange of offer.
• This offer may contain any free resource like ebook, tutorials, guide, template or you may also offer some sort of discount to the customer. But, that offer should possess a good value to the visitor who is providing his/her personal information to you.

Once a visitor fills this out — congrats you have a new lead!

Lead generation Marketing: B2B Lead generation tactics

You can break the lead generation in two ways: inbound and outbound. Once you are all ready to put all the elements together. Still, there are various channels you can use for promotions or attract the visitors to leads.

Inbound Marketing

Inbound Marketing is a marketing strategy which is focused on attracting customers through appropriate content and adding value at every stage in your customer’s buying journey.

Let’s dive in to find what is inbound marketing lead generation?

With inbound marketing, potential customers are pulled towards your website via various channels like social media, blogs, search engines – to create brand awareness.

Inbound marketing is more trending marketing option nowadays.

In comparison to outbound marketing, where marketers used to struggle a lot to find customers, inbound marketing grabs the users’ attention much more efficiently and makes the company identifiable.

Read more about inbound marketing in this blog post

Content

Content is always the king. It’s better a way to divert your users towards the landing page. In general, content is developed to educate the visitors or give informative data to the readers.

Always remember, content is the crowd puller that takes your audience to the landing page when they click on call-to-action(CTA’s).  Work on your content, so as to delight your target audience which in turn leads to win-win

SEO

Once you have a good value content, including visual content, start advancing it on social channels. Observe the traffic approaching your posts. How much your content was engaging?

Website

The website is the most magical space. This is the place where conversion occurs. Encourage your customers to signup to the newsletter by offering some good e-resources or give them effective pop-ups or CTA’s to download the demos, completely depends on you.

Blog Posts

See if you guys are developing great products they are not coming in limelight, then most probably that’s the right time to turn up to blogs.

They possess a larger outreach but at the same time, it should be targeting a specific audience.

What if your website doesn’t have a blogging feature, then you must catch up on it. In any business you are, search for some catchy blog topics related to festive season and make it viral by sharing through different digital platforms.

Email Marketing

Emails are always the #1 chosen channel over other platforms. It is the most efficient way to reach people who are already known to your brand and product or service.

“According to MarketingSherpa, the most used lead generation strategy is email marketing, with 81% of respondents preferring it as the most effective channel.”

You can put the content in front of the target audience and analyze how much they are responding to your emails.

Related: Email Marketing: The Right Message To The Right Person At The Right Time

Social media

Nothing is more charming than the free marketing. It costs zero to use the social media platform in your marketing for your organization.

From Facebook to Twitter and from Pinterest to Google +, accounts are completely free to set up and maintain. There are various areas where you can add money to promotional posts but the use of all social media is free!

See the ways of generating leads through Social Media in this blog post.

Display Ads and Retargeting

See, ads-banners come with a purpose if these ads don’t get traffic, a handful of people are getting engaged only, then that ad would be useless. Because it doesn’t make any sense as well.

The Goal of the ads is to get people to take action. Otherwise, spending money would go all waste? 

Pay-per-Click Ads

Pay-per-Click (PPC ) ads are those in which you pay for each click on your ad which is displayed on a search engine such as Google, Yahoo, or Bing, or on a website.

PPC ads are stunners to draw attention to your latest content or service offerings by paying a requisite amount. With PPC, your ads show up as sponsored results on the top and side of the organic search terms in search engines.

Being highly targeted, they are powerful enough to generate very high-quality leads. Advertisers work on keyword phrases relevant to their target markets and your ads will display when a keyword query matches your chosen keyword list.

Content Syndication

Pushing your blog post, article, video or any piece of web-based content out to other third-parties who will then publish it on their own sites.

Content syndication is a great way to deliver high-value content to the correct prospects

Let me explain how to use syndicated content to generate leads?

Content syndication is the most popular content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. on other websites for greater reach and engagement.

Through this strategy, your content appears on third-party sites and newsletters. And the most fascinating thing is that most of the content syndicators deliver leads directly to your inbox, it’s a great way to keep leads coming in the door.

Middle of the Funnel (MOFU): Serving the Right Content

MOFU is taking your generated leads, converting them into customers through lead nurturing and content marketing.

Look, not all of your leads that are going to sale, are ready to buy, make sure that you should have a solid lead nurturing strategy, as to build awareness and affinity for your brand while your prospect is self-educating.

What is Lead Scoring?

Lead scoring is a way to automatic identify prospects who are most likely to buy. Being a shared sales and marketing methodology for ranking leads, It determines the customer’s sales-readiness.

Scores are generated on the basis of their buying interest they show in your business, their current in the buying cycle, demographically, or on the basis of buyer personas.

What are the Lead Scoring best practices to improve the lead quality?

Listing out the Best Practices for a successful Lead Scoring Model

• It’s time to use your negativity – use negative scoring
• Set up lead scoring models individually.
• Route leads to sales with a Lead scoring threshold.
• Customize your model according to high-value actions and your web pages.
• Avoid assigning points to every open mail, ignore it.

What is the Lead Generation Strategies?

Let’s dive into lead generation strategies for a few popular platforms…

• LinkedIn Lead Generation
• PPC Lead Generation
• B2B Lead Generation
• Facebook Lead Generation
• Twitter Lead Generation

What are the tips to Lead Generation Campaigns?

Let’s check out the when building leads gen campaigns.

• Use the right lead generation tools
• Create amazing offers for all different stages of the buying cycle.
• Link your CTA to a dedicated landing page
• Get your sales team involved

Wrapping up!

We have successfully gone through the various aspects of Lead Generation. We got some quick solution on lead generation marketing, tactics and different strategies involved in Lead Generation.

So on – so forth, all the major aspects of generating leads are covered, along with the tips and tricks to generate leads. This has just the starting, a lot more to come in this row, Learn how to nurture the leads and so that those leads would complete their purchase, and turned up to brand promoters…

Share your comments if you find this post informative.